The application of digital tools in Ukrainian pharmacies within holistic marketing
نویسندگان
چکیده
The paper aimed to analyze the attitude and awareness of pharmacists application digital tools in activities Ukrainian pharmacies within holistic marketing. A survey 745 from different regions Ukraine was conducted. Many are wary legalization virtual Ukraine. At same time, they have a positive regarding such as free online doctor’s pharmacist’s consultations availability mobile applications. Almost half respondents rate platforms’ role pharmacists’ continuous professional development “very important.” most popular testing (70.9%), training exercised by mentors (51.9%), corporate webinars (34.6%). Based on research results, structured model developed improve customer-centricity marketing process digitalization.
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ژورنال
عنوان ژورنال: ????????
سال: 2023
ISSN: ['2411-6076', '2709-135X']
DOI: https://doi.org/10.3897/pharmacia.70.e108555